VIETNAMESE FINTECH SHINES AT SINGAPORE FITECH FESTIVAL 2025

Kinhtedothi - The presence of Vietnamese Fintech companies at the Singapore Fintech Festival (SFF) 2025 was far more than a showcase. It marked a strategic move to attract the attention of global investors, financial institutions, banks, and technology enterprises looking toward emerging markets.

Real Market Demand Driving Strong Interest

Celebrating its 10th anniversary, SFF 2025 took place from November 12–14 under the theme “Technology Roadmaps for the Next Decade of Finance.” The event gathered 65,000 participants worldwide, featuring deep-dive discussions on how Artificial Intelligence (AI), tokenization, and quantum computing are reshaping global finance. More than 40 international pavilions and 600 exhibitors showcased cutting-edge solutions from governments, financial institutions, technology providers, and startups — offering a comprehensive view of the future financial landscape.

Vietnamese Fintech showcases advanced financial–technology solutions at SFF 2025

Across the three-day event, the booth of 9Pay, a leading Vietnamese payment intermediary, attracted thousands of direct visitors and engaged with nearly 200 potential partners, including investment funds, technology service providers, and enterprises exploring market entry into Vietnam. These conversations laid the groundwork for future cross-border collaborations, especially in real-time payments and AI-based risk management.

Global fintech trends underline this momentum. According to the Advanced Payments & Fintech Report 2026 by Edgar, Dunn & Company:

• 66% of payment experts believe instant payments will have the greatest impact on the industry.
• 45% highlight the rising importance of AI and machine learning in automating payments and fraud detection.
• Experts predict Fintech (64%) and Big Tech (58%) will shape the future of payments: far surpassing traditional banks (30%).

Vietnamese Fintech players like 9Pay, who have rapidly adopted cross-border payment capabilities, T+0 settlement, and AI-driven risk analytics, have demonstrated their readiness to meet global expectations.

Opportunities and Barriers to Market Entry

Understanding the challenges faced by international businesses entering Vietnam, the 9Pay team conducted an on-site survey with 115 participants during SFF 2025. Results revealed that Vietnam’s booming digital economy (59%) is the strongest market driver.
However, two key barriers were identified:

• Cross-border transaction costs: 49%
• Regulatory and compliance requirements: 41%

International enterprises highlight costs and compliance challenges when expanding into Vietnam

Additionally, among companies planning to enter Vietnam, the top concern (75%) was domestic market coverage. This underscores the strategic importance of:

• Local payment rails
• Collection & disbursement services
• Payment gateways
• Deep banking connectivity

With strong infrastructure tailored for e-commerce and gaming, Vietnamese Fintech companies are not only capturing global attention: they are directly solving the real operational needs of international partners.

Strategic Vision: AI, Innovation, and Local Infrastructure

As Fintech and Big Tech increasingly dominate the future of payments, Vietnam is proactively aligning with global digital trends. Discussions at SFF 2025 highlighted the role of AI in transaction optimization and risk management, showcasing the country’s forward-looking strategy.

Vietnamese Fintech attracts strong global interest with a fast-growing domestic market

The success at SFF 2025 reinforces Vietnam’s evolution from an emerging potential market to a strategic partner in the global fintech ecosystem. By creating tangible growth opportunities and transparently addressing real-world challenges such as cross-border costs and local coverage, Vietnamese Fintech firms are positioning themselves as essential infrastructure players in Southeast Asia.

This momentum is supported by Vietnam’s national push for digital transformation and digital government initiatives, creating the most favorable environment yet for financial innovation. The achievements at SFF 2025 will further accelerate R&D investments, enabling Vietnamese Fintech companies to build globally competitive solutions and strengthen Vietnam’s position on the world fintech map: transforming strategic interest into sustainable, long-term partnerships.

Sources: kinhtedothi.vn