MOVI COMEBACK: CONTINUING THE JOURNEY OF WELFARE AT POUYUEN

After a period of careful preparation, MOVI officially made its COMEBACK to accompany workers at PouYuen, marking a new milestone in its journey of spreading financial welfare and elevating the “Buy Now, Pay Later” experience for factory employees.

1. Bringing Human-Centric Fintech Closer to Workers

As Vietnam’s Fintech industry grows by over 40% annually, the demand for accessible, transparent, and human-oriented digital financial services has become increasingly essential.
With its pioneering mission of “Fintech for Workers,” MOVI continues to strengthen its vision of bringing digital finance closer to the workforce through practical, on-site welfare programs.The event at PouYuen Industrial Complex, Ho Chi Minh City, marks a strong COMEBACK of MOVI across Vietnam’s industrial parks – where tens of thousands of workers contribute daily to the country’s economic growth.

It is also a continuation of MOVI’s long-term collaboration with the Vietnam General Confederation of Labor, contributing to the realization of the national goal: “Member Welfare - Sustainable Social Security in the Digital Era.”

2. MOVI COMEBACK – Fresher and Closer Than Ever

The MOVI COMEBACK at PouYuen attracted a large number of employees throughout the morning and afternoon of November 10, 2025.

More than just an on-site activation, this return embodied the spirit of connection and empathy, engaging with workers who dedicate their time and energy daily at PouYuen.

From early morning, the MOVI booth attracted hundreds of visitors who came to explore products, register instantly for the Buy Now, Pay Later service, and receive exclusive gifts.
A cheerful atmosphere filled with laughter and music turned the booth into a friendly meeting spot during lunch breaks, a place where every worker was welcomed like a friend.

The MOVI team enthusiastically introduced the MOVI Member App, guiding users to experience the new shopping and finance features firsthand.
 

Within only two hours, hundreds of new app registrations were recorded.

Many workers shared that they had known about MOVI before, but the “new version” now feels more convenient, clearer, and genuinely rewarding, especially with the offer “Buy Now at 0₫ – Pay Later at 0% Interest” on mobile phones. MOVI also plans to expand its product range to better meet workers’ needs in the future.

3. MOVI More Than Transactions, a Trusted Partner for Workers

MOVI Spreads from Small Touchpoints to a Larger Journey

At PouYuen, one of Ho Chi Minh City’s largest employers, MOVI’s COMEBACK represents not just a reconnection opportunity but also a strategic move to strengthen the enterprise–union–worker welfare ecosystem.

For MOVI, every factory activation is a bridge to spread welfare values, not merely to promote financial services, but to help workers access essential needs without immediate financial pressure.

The close collaboration between MOVI and the PouYuen Trade Union resulted in a professional, transparent, and impactful communication campaign aligned with the spirit of “Practical Welfare – A Journey of Sharing.”

4. MOVI Spreads from Small Touchpoints to a Larger Journey

A highlight of the program was a series of continuous and interactive activities, including:

- Consultation & App Experience Booths: Helping workers understand Buy Now – Pay Later policies, receive goods at ₫0 and enjoy 0% interest.

- Quick Registration & Instant Gift Redemption activities.

- Vibrant Check-in Corners, spreading positivity and strengthening teamwork.

The warm and enthusiastic response at PouYuen clearly reflects MOVI’s right strategic direction in building a comprehensive welfare ecosystem, one that delivers both financial value and emotional well-being to the workforce.

Excited workers shared their joy after registering and receiving gifts directly at the MOVI booth.

The warm and enthusiastic response at PouYuen clearly reflects MOVI’s right strategic direction in building a comprehensive welfare ecosystem — one that delivers both financial value and emotional well-being to the workforce.

5. With MOVI, the Journey Doesn’t Stop at PouYuen

Following the success of events at Changshin (Dong Nai) and PouChen (Bien Hoa) in September, this MOVI COMEBACK at PouYuen marks the next step in MOVI’s 2025 roadmap, paving the way for a series of even stronger and more dynamic programs in 2026.

Representatives from MOVI and the PouYuen Trade Union joined hands to spread the message of practical welfare and shared value.

Each stop tells a story of a worker’s smile, of small dreams realized through MOVI’s companionship.

MOVI believes that true welfare is not measured by numbers alone, but by trust and opportunity.
When workers gain access to fair and suitable financial solutions, they feel more secure in their work, contribute more to their companies — and that is the core human value that MOVI continues to build.

6. MOVI: Connecting Today – Creating Tomorrow

The event at PouYuen concluded in a joyful and heartwarming atmosphere. Hundreds of app downloads, countless smiles, and thousands of interactions stand as proof that trust has been renewed.

With its mission of “Human-Centric Fintech,” MOVI will continue its journey to bring welfare closer to millions of Vietnamese workers nationwide.

MOVI COMEBACK

Buy Now at 0₫ – Pay Later at 0% Interest

Download the MOVI Member App today – live smarter and more comfortably every day!