COVID-19 is bringing a moment to buy now pay later

Buy now pay later model is not only a trend due to the COVID-19 pandemic but also a necessity now and in the future.

In our current era, e-commerce is booming as technology continues to evolve. While COVID-19 has clearly brought a moment of attraction to the current buy-in-post-pay model, it will last longer after the pandemic and allow many companies to resume operations at a low cost. full value.

It is quite easy to get lost in an online shopping of physical technology products with just a few simple clicks or taps on the phone app. However, when it comes to paying, most people tend to hesitate when they see their total amount staring at them. This state of panic after indulging in excessive shopping behaviors became even more common during the economic crisis. With stay-at-home orders in place, the retail industry has struggled to stay afloat.

As a result of the economic fallout of COVID-19, consumers are less likely to spend money on tech-physical products, with many worried that household incomes will continue to decline in the coming months. As a result, many companies are having trouble selling, and the buy now pay later model is becoming more and more popular. A buy now pay later model platform that allows consumers to receive their orders before completing payment in full, reducing stress for buyers and ensuring revenue for retailers without depending on discounts. Over 3 to 6 months, consumers are expected to pay for their item in installments. This agreement between the buyer and the retailer expands the buying opportunity during these bad times, where people may be living from loss of income to earning.

COVID-19 đang mang lại khoảnh khắc cho mô hình mua trước trả sau

The history of the buy now pay later model

Prior to COVID-19, buy now pay later model programs had emerged and are growing in popularity as people begin to familiarize themselves with its terms. Consumers will be able to choose to shop for all the items they need, ultimately paying them off in interest-free installments. It's clear that the buy-now-pay-later model can be very successful. During a recession, it was simpler for commercial companies to incorporate this strategy into their business model to make it easy for their customers.

Benefits for consumers

On the consumer side, these programs offer the opportunity to pay off the entire debt directly within a certain period of time. If the purchase was made with a credit card, by contrast, a large purchase can take years to pay off. In contrast, most buy now pay later model platforms allow customers to choose return terms — options that vary from 3 months to more than a year. Offering the option of a buy now pay later model can help ease shoppers' worries as they don't have to face an immediate drain on their bank accounts. Complying with these terms builds buyer confidence and helps avoid the guilt associated with another purchase. In the long run, companies will be able to prosper from this program even if their typical customers are locked out or lose a steady source of income due to pandemic-related unemployment.


While some may suspect the buy now pay later model is another trickle-down trend brought about by COVID-19, others see it as a revolution for the retail commerce industry.